Sicily: Do Videos for Cookbooks Work?

Coffee Granita from Phaidon Silver Spoon's Sicily cookbook

In the new millennium, multimedia devices like PDAs (heralded by Apple‘s Newton in 1992) have enabled buyers to preview products. For cookbooks (another books and products), this includes videos.

UK-based publisher Phaidon has developed a “Silver Spoon” section on its website, which supports promotional articles — and videos.

Do you find videos of cookbooks effective?

Before you answer, please watch Phaidon’s latest about its cookbook Sicily. (See review from earlier this week.)

Please feel free to leave comments below.


Leave a Reply

Your email address will not be published. Required fields are marked *