Food Magazines: Lucky Peach and EatingWell

Food magazines are in the news again.

No doubt spurred on by the success of The Food Network Magazine, Meredith Corp. purchased EatingWell Media Group, whose main property is EatingWell Magazine that focuses on healthy eating, diet, and exercise. It also launched of Recipe.com, “a brand that pairs recipes with digital coupons and savings,” according to their press release.

More than 60 percent of EatingWell‘s current revenues come from digital sources, licensing and custom marketing. Recipe.com has a significant digital and mobile footprint as well, reaching women when they are planning meals and making important at-retail buying decisions.

That means that customers will be bombarded on multiple platforms with the kind of recipes, health, and diet planning that fit in with advertisers and marketing demands.

But that’s not the only news in food magazines.

Momofuku‘s David Chang launched Lucky Peach, published by McSweeney’s. a quarterly ipad application and print magazine filled with articles and recipes by leading food writers and chefs – Anthony Bordain, Todd Kliman, and Ruth Reichl contributed to the premier issue on Ramen. Super Chef hasn’t seen a copy yet, but suspects that it will mean more chefs will launch magazines of their own or of their region. The trend isn’t entirely new. Super Chef reported on a Bocuse D’Or USA magazine.

Most restaurants have websites, and most prominent chefs have personal webpages, and use tweets and other kinds of social media messaging to reach out to their customers. They may have to also add old-fashioned magazines. That’s something many celebrity hosts on The Food Network have been doing for some time – like Rachael Ray, Paula Deen, and others.

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