Whole Foods is getting on the Jamie Oliver – Michelle Obama bandwagon. Jehangir Mehta will be teaching hands-on classes called The Kids Food Adventure at Whole Foods stores nationwide. He started with his first class at a Whole Food’s New York City location.

Children and their parents will go on a Journey with Jehangir, participating in interactive store tours, educational and creative cooking demos, and conversations designed to encourage healthy, adventurous cooking at home.

The classes will introduce kids to foods their parents can buy at Whole Foods, at a price – for both class and food.

This isn’t the first time Whole Foods has had in store cooking classes for kids. Many stores have their own programs, though not with celebrity chefs. Whole Foods also supported last year’s School Lunch Revolution that encouraged customers to help fund a program led by the Renegade Lunch Lady, Chef Ann Cooper.

For parents, Whole Foods is also backing a film series called Let’s Retake Our Plates focused on sustainability. The series will feature films such as Food Inc, Fast Food Nation<>/em>, and No Impact Man in more than 150 cities across the country in various places from movie theaters to libraries. For more information click here.