Jamie Oliver and Better Homes & Gardens

The press seems surprised that Meredith‘s Better Homes and Gardens has teamed up with Jamie Oliver.

Not Super Chef.

It seems that Deputy Garden Editor Eric Liskey will be planting a garden at a Los Angeles High School on Jamie’s series, Food Revolution on the May 10th episode. That’s a good idea since Better Homes and Garden is all about improving our environment – that is our homes and gardens and showing what’s best.

Why pick Jamie?

He may have been fighting the LA Unified School District for the right to film at schools – but he does get press, and he does get results. Riding on his coat tails is a smart marketing move.

As for Jamie, he needs all the American support he can get.

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