McCormick’s World of Flavors in Baltimore

McCormick's logo

The Baltimore Business Journal reports that spice giant, McCormick is about to open McCormick’s World of Flavors retail store at the Light Street Pavilion at Harbor Place.

The 3,800-square-foot store will include cooking demonstrations and interactive displays, as well as a wide range of gifts. The retail center is “a milestone for McCormick,” CEO Alan D. Wilson said in a statement. “What better way to communicate what we do than to allow visitors to experience it personally.”

Letting customers experience and understand food for food-related business has long made sense. From Hershey Park in nearby Pennsylvania, or tours of the Tabasco Factory or Ben & Jerry’s Ice Cream Factory, food companies who open their door to visitors are rewarded with loyalty. Capturing young imaginations means a lot to parents, and that can translate into sales. McCormick has a lot to teach its customers – the more people know about how to use spices, the more spices they will buy. Smart move.

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