How do you get chefs to promote tourism?
Find a warm beach location and organize a good food festival. The Cayman Cookout, January 13-16, is a weekend culinary fair on Grand Cayman, in the middle of what will no doubt be, a very cold Northeast winter.
It is a vacation wrapped up in a food festival. There will be the usual demonstrations, tastings, and plenty of lounging at the beach and poolside. If you feel the cold coming on too fast for you here on the US mainland, think about a Cayman cookout.