Plenty of chefs put their brand on wine. Like everything else on the table in their restaurants that bears their brand name – it promotes that brand. If alcohol sales add to the bottom line, then branded wine – if it comes with a good deal from the wine producer – can add even more. The idea is to choose wines that pair well with the chef’s dishes, so that the meal is a complete experience.

Wolfgang Puck has finally added a line of Wolfgang Puck Wines produced by Delicato Family Vineyards to his long list of branded products – soups, coffee, frozen food, and cookware. And, of course, Wolfgang Puck’s 9-piece Wine Set in Croco-Embossed Storage Case available on HSN.

What took him so long?

Charlie Palmer had his own wine label when he opened Dry Creek Kitchen in 2003.

Daniel Boulud had his own wine label at his restaurants – so do other chefs.

According to a press release, Wolfgang is introducing a 2009 Cabernet Sauvignon, Merlot, Chardonay, and Sauvignon Blanc, all in the $30 to $35 range or $8 a glass. Impressively, $.50 will be donated to the Keep Memory Alive Association, which raises money to support research to cure neurocognitive disorders such as Alzheimer’s, Parkinson’s, Huntington’s and ALS.

Now, how about a Murauer Bier?