Plenty of chefs put their brand on wine. Like everything else on the table in their restaurants that bears their brand name – it promotes that brand. If alcohol sales add to the bottom line, then branded wine – if it comes with a good deal from the wine producer – can add even more. The idea is to choose wines that pair well with the chef’s dishes, so that the meal is a complete experience.
Wolfgang Puck has finally added a line of Wolfgang Puck Wines produced by Delicato Family Vineyards to his long list of branded products – soups, coffee, frozen food, and cookware. And, of course, Wolfgang Puck’s 9-piece Wine Set in Croco-Embossed Storage Case available on HSN.
What took him so long?
Daniel Boulud had his own wine label at his restaurants – so do other chefs.
According to a press release, Wolfgang is introducing a 2009 Cabernet Sauvignon, Merlot, Chardonay, and Sauvignon Blanc, all in the $30 to $35 range or $8 a glass. Impressively, $.50 will be donated to the Keep Memory Alive Association, which raises money to support research to cure neurocognitive disorders such as Alzheimer’s, Parkinson’s, Huntington’s and ALS.
Now, how about a Murauer Bier?