Jamie Oliver: TED Prize

It seems America is finally taking some steps to stop the obesity disaster that is costing so much. First Lady Michelle Obama launched a crusade from the White House called Let’s Move (See Michelle Obama: Let’s Move and Michelle Obama on Obesity) Then Jamie Oliver was awarded the $100,000 TED prize for his pioneering work in the UK and the US to change the food in our schools and at home. What is Jamie’s wish?

My wish is for you to have a strong, sustainable movement to educate every child about food, to inspire families to cook again and to empower people everywhere to fight obesity.

He outlined the following steps:

Set up an organization to create a popular movement that will inspire people to change the way they eat. The movement will do this by establishing a network of community kitchens; launching a traveling food theater that will teach kids practical food and cooking skills in an entertaining way and provide basic training for parents and professionals; and bringing millions of people together through an online community to drive the fight against obesity. The grassroots movement must also challenge corporate America to support meaningful programs that will change the culture of junk food.

The prize money helps him get started, but Jamie will need corporate and individual help to really see major change in this country. It is, luckily, the same kind of change Michelle Obama has called for. If the two of them join forces, perhaps their goal of a healthier society is within reach.

As American companies start to institute changes, they need to also export those changes along with their marketing efforts to the rest of the world. If they open new KFCs and Pizza Huts in developing nations, they need to make sure their customers do not abuse fast food as Americans have at home.

Click here to find out more about what you can do to help realize Jamie’s wish.



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